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In this article I highlight some of the points made during the call so you know what Google thinks. You know its bad when you take time from your holidays to come into work to attend a conference call. But thats what I did a few weeks ago,モンクレー. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that Id been pretty sure about,モンクレール ベスト, but wanted to hear it right from the horses mouth. The call lasted less than an hour,モンクレール ベスト, but in that time I found that there were many things I figured were indeed true. So lets start with the most obvious: Is PageRank still important? The short answer is yes PageRank has always been important to Google. Naturally they couldnt go into details but it is as I suspected,モンクレール ダウン. Google still uses the algorithm to help determine rankings,モンクレール ダウン. Where it falls in the algo mix, though,モンクレー モンクレー Web Site Content Management Systems And, is up for speculation,モンクレール ダウン. My feeling however is that theyve simply moved where the PageRank value is applied in the grand scheme of things. If you want to know what I think, be sure to read this article. Are dynamic URLs bad? Google says that a dynamic URL with 2 parameters should get indexed. When we pressed a bit on the issue we also found that URLs themselves dont contribute too much to the overall ranking algorithms. In other words,モンクレール ジャケット, a page named Page1.asp will likely perform as well as Keyword.asp,モンクレール. The whole variable thing shouldnt come as a surprise. It is true that Google will indeed index dynamic URLs and Ive seen sites with as many as 4 variables get indexed. The difference however is that in almost all cases Ive seen the static URLs outrank the dynamic URLs especially in highly competitive or even moderately competitive keyword spaces,モンクレー. Is URL rewriting OK in Googles eyes? Again,モンクレール モンクレー What Is A Long Arm Quiltin, the answer is yes,monclerダウン, provided the URLs arent too long. While the length of the URL isnt necessarily an issue, if they get extremely long they can cause problems,モンクレール ダウン. In my experience, long rewritten URLs perform just fine. The important thing is the content on the page. That was a common theme throughout the call content is king. Sure optimized meta tags, effective interlinking and externalizing JavaScript all help, but in the end if the content isnt there the site wont do well. Do you need to use the Google Sitemap tool,モンクレール? If your site is already getting crawled effectively by Google you do not need to use the Google sitemap submission tool. The sitemap submission tool was created by Google to provide a way for sites which normally do not get crawled effectively to now become indexed by Google. My feeling here is that if you MUST use the Google sitemap to get your site indexed then you have some serious architectural issues to solve. In other words, just because your pages get indexed via the sitemap doesnt mean they will rank. In fact Id bet you that they wont rank because of those technical issues I mentioned above. Here Id recommend getting a free tool like Xenu and spider your site yourself. If Xenu has problems then you can almost be assured of Googlebot crawling problems,モンクレール ダウン. The nice thing with Xenu is that it can help you find those problems, such as broken links,モンクレール ベスト, so that you can fix them,monclerダウン. Once your site becomes fully crawlable by Xenu I can almost guarantee you that it will be crawlable and indexable by the major search engine spiders. Does clean code make that much of a difference? Again,モンクレール, the answer is yes,モンクレール ダウン モンクレー Valentine Wishes An. By externalizing any code you can and cleaning up things like tables you can greatly improve your site. First,moncler, externalizing JavaScript and CSS helps reduce code bloat which makes the visible text more important. Your keyword density goes up which makes the page more authoritative,moncler,モンクレール モンクレール What Does A Residential. Similarly, minimizing the use of tables also helps reduce the HTML to text ratio, making the text that much more important. Also, as a tip, your visible text should appear as close to the top of your HTML code as possible. Sometimes this is difficult,モンクレール ダウン モンクレール ダウン The Greatest Gift On Wedding A, however, as elements like top and left navigation appear first in the HTML. If this is the case, consider using CSS to reposition the text and those elements appropriately,モンクレール モンクレール ダウン What Are Dance St. Do Keywords in the domain name harm or help you,モンクレール? The short answer is neither. However too many keywords in a domain can set off flags for review,モンクレール ジャケット. In other words blue-widgets.com wont hurt you but discount-and-cheap-blue-and-red-widgets.com will likely raise flags and trigger a review. Page naming follows similar rules while you can use keywords as page names, it doesnt necessarily help (as I mentioned above) further, long names can cause reviews which will delay indexing. How many links should you have on your sitemap? Google recommends 100 links per page. While Ive seen pages with more links get indexed, it appears that it takes much longer. In other words, the first 100 links will get indexed right away, however it can take a few more months for Google to identify and follow any links greater than 100. If your site is larger than 100 pages (as many are today) consider splitting up your sitemap into multiple pages which interlink with each other, or create a directory structure within your sitemap. This way you can have multiple sitemaps that are logically organized and will allow for complete indexing of your site.